This wine and beer bar features self-serve wine technology which is a first of its kind here in Arizona. Guests are able to sample any of 24, locally-produced wines while enjoying build-your-own cheese boards.
One of the owners, Rieve, was inspired after a trip to France with her husband where she first saw this self-serve technology and wanted to bring it to Phoenix.
Being teachers, Lindsey and Rieve are very into technology, creating things, and new, innovative items so we decided to bring that technology to downtown Phoenix.
According to Rieve, guests will receive a card that allows them to use the self-serve machines. Guests can then choose a tasting, half, or full glass of wine, and if you find a wine you can’t live without, you can buy the bottle to take home.
Genuwine will serve only Arizona-produced wines from wineries such as Dos Cabezas, Page Springs, Chateau Tumbleweed, and dozens more. According to Rieve, the self-serving technology is the best way to promote Arizona wines because it allows guests to sample each wine.